- About
- Store

To claim the physical set, you must collect 6,666 dice NFTs and burn them.
PLAY was the participatory dimension of WORK, LUCK, PLAY, translating the project’s ideas into a shared social experience. Across the fair and online, it placed visitors inside a system of exchange, conversation, repetition, and coordination, where value emerged through interaction and completion took shape through collective movement.
PLAY gave the project its active form: WORK’s movement from labor to interface and LUCK’s structure of probability and control became something visitors could inhabit for themselves. What it produced, in the end, was a temporary social field around the work, in which objects, collectibles, encounters, and outcomes were held together by participation.

Jack Butcher is a Nashville-based artist and founder of Visualize Value. After a decade in advertising, he built a studio vocabulary that compresses complex ideas into minimal forms: black-and-white schematics, modular grids, and iterative series that track how images accrue meaning in public. Visualize Value, launched in 2019, became the armature for that approach.
PLAY was the participatory dimension of WORK, LUCK, PLAY, translating the project’s ideas into a shared social experience. Across the fair and online, it placed visitors inside a system of exchange, conversation, repetition, and coordination, where value emerged through interaction and completion took shape through collective movement.
PLAY gave the project its active form: WORK’s movement from labor to interface and LUCK’s structure of probability and control became something visitors could inhabit for themselves. What it produced, in the end, was a temporary social field around the work, in which objects, collectibles, encounters, and outcomes were held together by participation.

Jack Butcher is a Nashville-based artist and founder of Visualize Value. After a decade in advertising, he built a studio vocabulary that compresses complex ideas into minimal forms: black-and-white schematics, modular grids, and iterative series that track how images accrue meaning in public. Visualize Value, launched in 2019, became the armature for that approach.